If you have written an e-book that has a very good content and you are hiring that it does well for you on the internet. The first thing you must do is to get a very good cover designed for it. The importance of a good cover that is enticing for the audiences can never be overemphasized. You know that the content of the book is good and is very informative, some of your friends know about it too, but you can never hope to get enough customers that buying your eBook you have so meticulously planned and written. You would not know what hit you until you realize the basic mistake you have made, not getting an attractive cover designed for it.
Let us forget about your e-book for a minute and talk about other things which suffer due to the same mistake. Outward beauty is an aspect that makes the first impression. Would you buy a shirt that is looking ragged and without it's packing?
Even if the shirt has been stitched decently and the quality of the fabric is good as well? If not, then how do you expect the surfers to get attracted to your e-book and give you orders for it when the cover of the book is not worth giving a second look? The same applies to almost all other things in life.
Coming back to the subject of the cover, how many times do you have near near a news stand and glanced over books that have attractive covers? Rest of the books remains untouched by you as they have covers that do not entice you. This is not to say that content does not matter, but it certainly comes after a good cover.
You must make sure that you get an eye catching cover designed for your e-book. This is the first step to make the surfers pause at the sight of your book and give a hard look at it. Remember, the longer your cover can hold their attention, the more are the chances of them buying it.
As for the choice of the designer who can create the best cover for your book is concerned, there can be no better person than you. The simple logic behind this reasoning is that no one else knows better about the contents of the book, and you know it inside out. You alone can make a cover that is like a soul of the book. You do not need to be an expert to design the cover. In fact there are many websites and software that guide you step by step in designing an attractive, colorful cover for your e-book.